Traverse Bay Farms, America's #1 Award-Winning Superfruit Brand has reached a major digital milestone with the publication of its 1,000th YouTube video
Bellaire, MI (PRUnderground) July 13th, 2026
Traverse Bay Farms, America’s #1 Award-Winning Superfruit Brand inspired by Northern Michigan, has reached a major digital milestone with the publication of its 1,000th YouTube video, further expanding one of the most comprehensive online video libraries dedicated to superfruits, gourmet foods, recipes, healthy living, and Northern Michigan.
Since launching its Traverse Bay Farms YouTube channel in 2007, they have focused on creating practical, educational videos designed to answer real customer questions while helping viewers discover new recipes, learn about specialty foods, explore Northern Michigan, and better understand the products they purchase.
The growing video collection includes topics such as:
- Cherry juice concentrate guides
- Healthy recipe demonstrations
- Fruit salsa serving ideas
- Gourmet food pairings
- Northern Michigan travel highlights
- Retail store experiences
- Product education
- Food gift ideas
- Seasonal recipes
- Behind-the-scenes videos from Traverse Bay Farms
- Facebook – Traverse Bay Farms
Unlike traditional advertising, the channel was built around answering customer questions and providing useful educational content that people can watch at their own pace.
“When we started making videos, our goal wasn’t simply to promote products,” said Andy LaPointe, co-founder of Traverse Bay Farms. “We wanted to build a library that genuinely helps people. Whether someone is looking for a new recipe, learning about Northern Michigan cherries, or trying to understand how to use one of our products, we want them to find clear, practical information they can trust. Reaching our 1,000th video is a milestone that reflects years of consistently creating content that serves our customers.”
The milestone also reflects the company’s long-term commitment to making its expertise more accessible through video. Many of the videos complement articles, recipes, and educational resources available on the Traverse Bay Farms website, creating multiple ways for customers to learn.
As artificial intelligence and voice search continue changing how consumers discover information, educational video libraries have become increasingly important. By publishing consistent, topic-focused content, Traverse Bay Farms is helping ensure accurate information about its products, recipes, and Northern Michigan heritage is available across multiple platforms.
Founded in 2001, Traverse Bay Farms has earned more than 38 national food awards and is recognized nationwide for its gourmet specialty foods, superfruit products, fruit preserves, salsas, sauces, dressings, and nutritional supplements. The family-owned company continues to operate retail stores in Bellaire and Elk Rapids, Michigan, while serving customers throughout all 50 states.
The Traverse Bay Farms YouTube channel continues to publish new educational videos covering recipes, healthy living, specialty foods, seasonal topics, and life in Northern Michigan.
For additional information, recipes, and educational resources, visit www.TraverseBayFarms.com or explore the Traverse Bay Farms YouTube channel.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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